Covid19 Happened After You Planned 2020

Rewrite Your Business Process for the Next 90 Days

These current Covid 19 times have really stopped all of us small business owners in our tracks.  We had to throw out the business plan we just did at the first of the year and start all over.

Here are some practical TIPS to implement for success.

1.Take Your Meds! 

I don’t mean prescription drugs!  You have heard the saying “put the oxygen mask on you first, then you can help others.”  Well that is what taking your MEDS is about.  It is a metaphor for meditate, exercise, diet and sleep.  These are key to our overall health and wellness and staying on track for long term success in life.

Meditate – we are in a high stress environment and situations with all of our social and business changes.  Meditate, pray, breathe … create space where you can unplug and have quite time to clear your mind.  Take time to set the tone for the day or remove all the negative energy or to simply calm your thoughts and prepare for the day or end the day if needed.

Exercise – it could be getting in your 10K ‘steps’ for the day and for some of you it could mean your thirty minutes to an hour of a good solid work out routine.  Some are doing virtual exercise groups.  Wherever you are in your exercise journey, make sure you are creating time an a routine to fit in a healthy exercise routine.

Diet – we are what we eat! Make sure you are eating for energy.  Research options to make sure you are feeding energy to your mind and body.

Sleep – studies tell us that 7+ hours of sleep allow the mind to detox and wash out and to be ready for the next day!  We should all do the best we can to take care of ourselves.  Don’t be that person that becomes the energy-sucking vampire.

  1. Make Sure Your Finances Are In Order!

This is part of the safety equation, too.  Make sure you are getting the facts and truth.  Scrub your expenses hard and fast if you haven’t already and make sure you are working with a P&L.   Talk to your CPA or Financial Professional.

  1. Keep Your Business Moving Forward!

That means yes you can continue to market BUT with the right tone and messaging.  Plan out what you will do over the next 30 to 90 days.  What videos you would like to do?  What emails are you going to send?  What marketing campaigns are you going to implement?  No matter what you decide in form of marketing just make sure you are sharing the right tone and message.   If you have billboards make sure you update them to say #WeCare.  Support your local community and make it meaningful.  You don’t have to stop your marketing, simply make it meaningful.  If things are still a little somber in your area, then launching out with a ‘party like’ tone will not be received very well.  Take things seriously and make sure you are matching your message to the right tone needed.  If people are still scrambling for work and still in a social distancing requirement, address your audience accordingly.

  1. Go Virtual!

You have adapted by now to the virtual arena, I hope! Skype, Zoom, Google hangouts, etc.  Embrace it and get comfortable with it.  It will be here to stay.  I don’t believe we will go back to the way it was after this.  Many businesses have had to adapt to the work from home and virtual systems.  There are many cost savings and ease of conducting business involved that make this advantageous.

Tony Robbins says there are always two kinds of people:  Those that BLAME the resources and those that ARE resourceful!  Which are you?  Are you coming from a fixed mindset or a growth mindset?  People in the past would resist doing videos and now everyone is doing it! Those that adapt to change are the ones that survive and thrive.

  1. Load The Cannon!

Yes, you generate leads in this environment.  How are you educating people today?  How are you staying up on your industry trends and ever-changing market conditions?  Plan how you will nurture your leads.  Check in to see how people are doing.  Show compassion and empathy.  If business comes out of it, that’s great but at least you kept the relationships alive and current.

  1. Sharpen Your Axe!

Especially if your area is still practicing social distancing, you can take some time to sharpen your skills.  Do you need to upgrade your tech skills, your negotiation skills, and marketing skills?  Now’s the time!

  1. Adjust Your Tone!

Have you double-checked the automated systems that are sending out messages and emails to make sure you have updated those messages to match the tone needed now?  Make sure you are relevant and current.

 

So you had big plans for 2020?!  Then Covid 19 happened.  Well, time to revamp, restructure and rewrite.    If you have more tips to add, please share them.  All of us small business owners need to pull together and help each other now more than ever!  Here’s hoping these tips have helped.

 

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